Ever Wonder What Those Models on Sewing Pattern Envelopes Are Saying to One Another?

Picture this: a Kwik Sew sewing pattern envelope from the 1970s. View D is a white woman with a brunette bob, wearing a flesh-colored bra and a long green slip. View C, a white woman with a blond bob, is also wearing a bra and slip, but this slip has a slit in it. View A is a white woman in a short, lace-trimmed slip, arms crossed over her bare chest.

Miss View C says to Miss View A: “Come on, Blair! Do you want to pledge Chi Omega or not?”

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So that’s what the models on sewing pattern envelopes are saying to one another! Passing along weed and birth control. Expressing their sexuality. Tormenting their siblings. Plotting against enemies. Expressing feminist positions instead of vapid fashion statements.

It’s all in the book “Pattern Behavior: The Seamy Side of Fashion” by Natalie Kossar.

Kossar started this book as a Tumblr a few years ago. I looked forward to new ones coming out every few days. Kossar has compiled many of the best into this book.

Kossar and sewing did not get along. As a child, she’d been bored many times at the fabric store, as her mother pored over pattern catalogs, and she could never get the hang of sewing. “Girls who liked sewing were weak and boring. And I refused to be one of them,” Kossar writes.

She saw sewing patterns in a different light when her mother asked her to find a vintage pattern online. A simple Google search bombarded her with thousands of pattern envelope images, including many that expressed outdated ideas about gender, race and class. She started thinking of putting these models into a new conversation. “The juxtaposition of the vintage images with modern dialogue generated a strong message of social growth and change,” Kossar writes.

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“Average” takes on a new meaning.

If you like what you see and want more, please leave a comment below to enter a giveaway to win a free book! From all the comments received by 8 p.m. US Eastern Time on Tuesday, May 1, I will randomly draw one winner for the prize.

Author: shoes15

I live in Connecticut, USA with my husband and my dog, in an old house outfitted with a sewing room, a garden, an orchard, and a big liquor cabinet.

5 thoughts on “Ever Wonder What Those Models on Sewing Pattern Envelopes Are Saying to One Another?”

  1. I’ve been following Kossar’s Tumblr for a while. It never ceases to make me laugh! Makes me wonder what “conversations” will take place on today’s pattern envelopes.

    Like

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